CityBase Video Studio

I led the development of CityBase's in-house video production pipeline, transforming video from a one-off marketing deliverable into a repeatable channel for product education, customer storytelling, and demand generation.

Working alongside the Marketing Manager, I helped take projects from initial concept and scripting through storyboarding, production, editing, motion design, and final delivery. Animated product content was concepted, designed, and produced entirely in-house, while larger live-action and testimonial shoots combined external videographers with an internal post-production workflow.